from B toB Mountain View, Calif.—Search company Google has lifted its ban on the use of trademarked brand terms in advertising text on its search-results page. Previously, the company had forbidden trademarked term usage unless permitted by the trademark holder itself. The change means that resellers will be permitted by Google to include in their [...]
http://www.thewebmarketer.net/sem/google-to-allow-the-use-of-trademark-keyword-terms-for-search/
Everyone is constantly looking for ways to acquire new clients, but few marketers worry about client retention. When economic times are tough the natural instinct for many is to first panic, and then aggressively search for new business. The best marketers know that just the opposite is the right approach. Finding new business is important [...]
http://www.thewebmarketer.net/retail-online-marketing/customer-loyalty/
originally reported from BtoB Magazine Search marketing remains the sharpest knife in the marketing drawer these days. In the midst of a global advertising slump, the big media agency ZenithOptimedia Group has forecast that U.S. search advertising spending will grow 9% in 2009, while advertising expenditures slide almost 7%. While search remains a preferred advertising [...]
http://www.thewebmarketer.net/vertical-search/vertical-search-ready-to-rise/