Google Instant: The Impact On Paid Search

from SearchEngineLand.com Google Instant rolled out September 8th to much fanfare and ballyhoo. The search marketing industry has been abuzz ever since with speculation about the impacts on both paid and natural search. Our firm has taken a pretty close look at the initial impact on paid search performance and we want to share our [...]

Google Gives Real-Time Search New Tools

Google just announced a major update to its real-time search functionality. Google already displayed real-time search results inside its regular search results pages and offered users the option to see real-time updates through an option in the search options sidebar. Today, Google has given real-time search its own home on www.google.com/realtime and added a number of new [...]

Google Defines Semantic Closeness as a Ranking Signal

from SEOByTheSea Google uses a large number of signals to decide upon the order of pages shown in search results. Some of those signals measure the quality or importance of a web page, while others may indicate how relevant a page is for a particular search query entered into a search engine’s search box. One [...]

Google Doesn’t Want Searchers To Find SEOs & Web Designers

from searchengineland.com If you go to Google.com and type “hamburgers,” “shoes,” “candy,” “grills,” “beer,” and hundreds of other terms of ambiguous local intent, Google will almost always show you local results on a map that’s tied to your IP address. But type in “seo,” “seo company,” “web design company” and several terms related to these two [...]

Does Page Load Time influence SEO Rankings?

A recent patent application from Yahoo explores ways that a search engine might consider the amount of time it takes different types of pages to render and other issues involving how quickly pages respond to a visits in ranking, classifying and crawling those pages. Latency is a big fancy word that simply means the amount [...]

Online Branding: Keep it short, Keep it simple, keep it memorable.

I noticed an interesting thing this morning on my way out of a local Starbucks. I walked past a restaurant under renovation that had a sign which read  “We are under construction at the moment, in the meantime visit our Facebook page at www.facebook.com/pages/winecellar/845435456Z “ I must admit that isn’t the correct address because I [...]

Study shows More Adults Using Social Networking Platforms

In one of my previous posts on how social networking is now more popular than email, the rise in social networking has grown across other web marketing activities. A new research study conducted by Ofcom, a media regulator firm, showed that more than more adults are now logging in into social networking sites like Facebook, [...]

Social Networking More Popular Than Email

New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. The most popular online activities remain search and Web portals (with around [...]

SEO Success: Sign Of A Healthy Corporate Culture

SEO Success: Sign Of A Healthy Corporate Culture

When Social Networking Is Not Working

This was an interesting article posts on Forbes.com about the true measure of social networking from a business perspective. Are social networking “tools” good for business or just a giant time suck? Ian Boyd, creative director of Cosmic Planet, a digital creative studio in San Francisco’s Presidio, said his office calls it “Social Notworking,” because [...]