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Category: ecommerce

Does Page Load Time influence SEO Rankings?

A recent patent application from Yahoo explores ways that a search engine might consider the amount of time it takes different types of pages to render and other issues involving how quickly pages respond to a visits in ranking, classifying and crawling those pages. Latency is a big fancy word that simply means the amount [...]

When Social Networking Is Not Working

This was an interesting article posts on Forbes.com about the true measure of social networking from a business perspective. Are social networking “tools” good for business or just a giant time suck? Ian Boyd, creative director of Cosmic Planet, a digital creative studio in San Francisco’s Presidio, said his office calls it “Social Notworking,” because [...]

Weathering the storm with your advertising budgets.

A recent survey of marketing professionals conducted on behalf of PRWeek and Manning Selvage & Lee by research firm Millward Brown indicates that 68 percent of marketers expect their advertising budgets to stay the same or decrease in the coming year although, 75 percent of those same marketers say they expect to spend more money [...]