A recent patent application from Yahoo explores ways that a search engine might consider the amount of time it takes different types of pages to render and other issues involving how quickly pages respond to a visits in ranking, classifying and crawling those pages. Latency is a big fancy word that simply means the amount [...]
Category: SEM
Google to allow the use of trademark keyword terms for search
from B toB Mountain View, Calif.—Search company Google has lifted its ban on the use of trademarked brand terms in advertising text on its search-results page. Previously, the company had forbidden trademarked term usage unless permitted by the trademark holder itself. The change means that resellers will be permitted by Google to include in their [...]