In one of my previous posts on how social networking is now more popular than email, the rise in social networking has grown across other web marketing activities.

A new research study conducted by Ofcom, a media regulator firm, showed that more than more adults are now logging in into social networking sites like Facebook, MySpace, and Twitter, which is now causing younger generation to shy away.

Based on the Ofcom study, more parents and professionals like teachers, office workers, and supervisors are now using social networking sites compared to the same time last year.

The increase in the number of adult users, according to the research group, is causing younger individuals to shy away from using such websites for still unknown reasons.

“The proliferation of older people into these social networking site have caused major decline in the number of users and we are still looking into the issue,” the group said.

Meanwhile, Guardian UK, in its report, said that people aged 15 to 24-years-old have dominated the Facebook, MySpace, and other social networking sites for the past years. But in study, people aged 25 to 34-years-old are now making their impact and are now staring to overrun the younger age group.

“The sheer number of adults and their growing presence is driving these younger users and their peers away from using Facebook,

The study conducted by the Ofcom also said that it is the first time that the group age of 15 to 24-year-olds have downgrade. It showed that from 55 percent last year, the number has now fallen to some 50 percent this year, the lowest since the growth of social networking sites.

On the other hand, the number of adult users or the 25 to 34-year-olds have increased from 40 percent last year to about 46 percent in 2009.

Ofcom has contributed the increase in the number of adults to the increasing scope and reach of the internet.

People from third world countries have been aware of the popularity of the social networking site and started to flock into these websites.