New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. The most popular online activities remain search and Web portals (with around [...]
Tag: email marketing
Weathering the storm with your advertising budgets.
A recent survey of marketing professionals conducted on behalf of PRWeek and Manning Selvage & Lee by research firm Millward Brown indicates that 68 percent of marketers expect their advertising budgets to stay the same or decrease in the coming year although, 75 percent of those same marketers say they expect to spend more money [...]