from SearchEngineLand.com Google Instant rolled out September 8th to much fanfare and ballyhoo. The search marketing industry has been abuzz ever since with speculation about the impacts on both paid and natural search. Our firm has taken a pretty close look at the initial impact on paid search performance and we want to share our [...]
http://www.thewebmarketer.net/paid-search/google-instant-the-impact-on-paid-search/
from B toB Mountain View, Calif.—Search company Google has lifted its ban on the use of trademarked brand terms in advertising text on its search-results page. Previously, the company had forbidden trademarked term usage unless permitted by the trademark holder itself. The change means that resellers will be permitted by Google to include in their [...]
http://www.thewebmarketer.net/sem/google-to-allow-the-use-of-trademark-keyword-terms-for-search/